01 / INNOVATION
See what’s
possible.
Fresh perspectives. Better ways of working.
We turn everyday challenges into opportunities.
HORTICULTURE. REIMAGINED.
Fresh thinking.
Real growth.
Innovation, AI and marketing.
Rooted in horticulture.
We help ambitious businesses work smarter.
And grow stronger. From breeder to retailer.
EUROPE & NORTH AMERICAONE CONNECTED INDUSTRY
A new perspective.
A world of possibility.
A world of possibility.
EXPERIENCE THAT TAKES ROOT
New venture. Familiar minds.
From the founders of Bratpack and Garden Connect.
A FRESH WAY FORWARD
Deep roots.
Open minds.
Horticulture is full of possibility.
We connect industry experience with new ideas.
To turn that possibility into progress.
See what’s
02 / ARTIFICIAL INTELLIGENCE
Make room
for more.
Less repetition. More potential.
We put AI to work where it makes a difference.
03 / MARKETING
Turn potential
into demand.
Clear stories. Stronger connections.
We help great businesses reach further.
EVERY LINK. MORE POTENTIAL.
From the first seed.
To the last mile.
One industry. Many perspectives.
We work across the entire chain.
In Europe and North America.
WHERE NEW POSSIBILITIES BEGIN
Great plants deserve a great story.
Bring innovation to life. Connect plant knowledge, compelling content and market opportunity.
THE MINDS BEHIND HORTIMINDS
Different strengths.
Shared ambition.
Technology. Commerce. Delivery.
Three perspectives, moving in one direction.
A more efficient, more successful industry.
THE TECHNOLOGY MINDJeffry Breure
Founder & Technology Director
THE COMMERCIAL MINDEdwin Meijer
Founder & Commercial Director
THE OPERATIONAL MINDFrank de Lange
Founder & Operational Director
ROOTED IN EXPERIENCE. BUILT FOR WHAT’S NEXT.
An established industry.
A new growth story.
We believe the next chapter of horticulture will be smarter.
More connected. More efficient. More ambitious.
INDUSTRY KNOWLEDGEENTREPRENEURIAL THINKINGINTERNATIONAL AMBITION
GOOD IDEAS START WITH A CONVERSATION
Let’s grow
something great.
Building a better business?
Backing the next big idea?
We’d love to compare notes.